OB Visuals — CGI Production Studio

OB Visuals / CGI production studio

Our Services.

Creative CGI development and production for designers, architects, manufacturers and businesses, from early ideas to final visual content.

Six services. One considered production approach. Scope, review stages and deliverables are agreed for each commission.

01 / Service overview

Interior CGI

For interior designers, residential studios, private homeowners, kitchen and bespoke furniture businesses. We can join at the first sketches, helping develop the visual direction of a space through CGI while the designer retains overall creative direction.

Richmond Residence — White kitchen island with pendant lights beside an open dining and living area
Richmond Residence / Interior CGI

What we work from

Preliminary sketches, floor plans, basic drawings, mood boards and references, plus any material or furniture ideas. Partially developed concepts are welcome; complete interior drawings are not always needed.

What the service involves

  • Early concept and layout exploration with the designer.
  • 3D modelling of spaces, bespoke furniture and joinery where required.
  • Testing materials, finishes, colours and furniture arrangements.
  • Architectural and decorative lighting, styling and camera compositions.
  • Draft visualisations and refinement at agreed review stages.

Deliverables

High-resolution photorealistic interior images for design reviews, client presentations, property marketing and other agreed uses.

Additional capabilities

Detailed joinery views, alternative finishes and further visual development can be included in the agreed scope. Full professional interior design and unlimited development are not automatically included.

View Interior Projects

02 / Service overview

Architectural CGI

For architects, architectural practices, developers and private clients with an established architectural design. We translate the architecture supplied by you or your architect into convincing exterior imagery, with considered materials, context, lighting and camera composition.

Modern House in Lancashire — White gabled house with dark framed windows, a front driveway and a parked car
Modern House in Lancashire / Architectural CGI

What we work from

Accurate architectural plans, elevations, sections and building dimensions, together with site information and relevant specifications. Landscape drawings, surrounding context and material references help define the environment.

What the service involves

  • Architectural 3D modelling from supplied documentation.
  • Exterior materials, finishes and façade detailing.
  • Site context and landscaping from available design information.
  • Exterior lighting, atmosphere and environmental composition.
  • Ground-level and elevated architectural camera views.

Deliverables

Photorealistic exterior images showing the agreed building views and environmental compositions for presentation or marketing.

Additional capabilities

Aerial views and real-site photo integration can be scoped where appropriate. Architectural design, engineering, planning compliance certification and construction documentation are outside this visualisation service.

View Architectural Projects

03 / Service overview

Lighting & Product CGI

For lighting and furniture manufacturers and design-led product brands. We can independently develop complete visual environments around your products, from an original interior concept and brand-led styling through to consistent collection imagery. A finished interior design is not required.

Bella Figura Collection — Pink Pentagon 2CL ceiling light above a pale curved sofa in a panelled living room
Bella Figura Collection / Original scene development

What we work from

Suitable product 3D models or technical references, dimensions, finish samples and product details. Brand references, collection information and intended image uses guide the visual direction; geometry preparation is agreed individually.

What the service involves

  • Preparing or refining product geometry where agreed.
  • Realistic product materials, finishes and lighting.
  • Studio imagery and original lifestyle interior environments.
  • Brand-led palettes, styling and product placement.
  • Individual and grouped compositions with collection-level consistency.

Deliverables

Studio-style product images, lifestyle interior CGI, grouped product visuals and agreed assets for catalogues, websites, campaigns and collection launches.

Additional capabilities

Close-up material studies and cinematic product content can be commissioned separately. Creative scene development concerns the visual environment and presentation, rather than physical product design or engineering.

View Lighting & Product Projects

04 / Service overview

Commercial CGI

For design studios, architects, hospitality businesses, developers and commercial clients. We visualise restaurants and bars, hotels, offices, retail, showrooms and leisure facilities. Our creative involvement is shaped by the commission, from CGI production to agreed visual concept exploration.

Beach club lounge terrace with blue and white seating, palms and a central bar
Beach Club in KSA / Hospitality CGI

What we work from

A defined brief, floor plans, design documentation and project requirements. Furniture, materials, finishes, supplied branding and reference imagery establish the intended character and presentation needs.

What the service involves

  • 3D modelling of commercial spaces and supplied design details.
  • Materials, finishes, furniture and branded elements.
  • Lighting, atmosphere and camera compositions.
  • Exploration of agreed design options and visual concepts.
  • Draft imagery for stakeholder review and final CGI production.

Deliverables

High-resolution commercial CGI and other agreed presentation material for client review, stakeholder communication, promotion and marketing.

Additional capabilities

Material alternatives and visual concept development can be scoped with your team. Full commercial interior design and technical architectural services are not automatically part of CGI production.

View Commercial Projects

05 / Service overview

Cinematic Animation

For architects, interior designers, developers, product brands and commercial clients. A pre-rendered film uses a planned sequence of shots to communicate movement, atmosphere and spatial relationships, with a finished narrative that the viewer watches.

Longbourn House / Cinematic animation

What we work from

An existing suitable CGI scene, or project information from which the environment can be developed. References, key viewpoints, communication goals and intended viewing formats help shape the film brief.

What the service involves

  • Preparing the 3D environment and refining materials and lighting.
  • Planning camera movement, shot sequences and visual storytelling.
  • Camera animation and walkthrough sequences.
  • Rendering and appropriate atmospheric effects.
  • Editing, post-production and preparation of agreed formats.

Deliverables

A completed pre-rendered film: an architectural walkthrough, interior animation, cinematic project presentation or product video, with duration, resolution and formats agreed for the commission.

Additional capabilities

Alternative edits, presentation formats and sound treatment can be discussed as part of the brief. Animation requires a prepared 3D environment; scene development is scoped according to the available material.

View Longbourn House Film

06 / Service overview

Interactive 3D Experiences

For designers, architects, developers and businesses presenting digital spaces. Unlike a pre-produced cinematic film, an interactive experience lets the user navigate a real-time 3D environment, choose viewpoints and explore the project at their own pace.

What we work from

A suitable 3D model or defined project documentation, the required navigation and interactions, intended audience and target devices. Delivery and hosting requirements are established with the project brief.

What the service involves

  • Real-time scene development and optimisation in Unreal Engine.
  • Materials, lighting and environment preparation.
  • Free navigation and exploration from different viewpoints.
  • User interface and navigation menus where required.
  • Technical review of performance and the agreed interactions.

Deliverables

An agreed interactive experience or real-time presentation, with the access method, device requirements, delivery and any hosting arrangement defined individually.

Additional capabilities

Material and finish switching, lighting or time-of-day variations and guided presentations may be included. Available interactions are agreed per project; every feature is not included by default.

Our shared approach

From Brief to Delivery.

One general workflow, with technical stages tailored to still images, animation and real-time projects.

  1. 01

    Brief & Scope

    We review the project, available documents, creative requirements and agreed outputs.

  2. 02

    Development

    Scene development, concepts where applicable, modelling, materials, lighting and initial previews.

  3. 03

    Review & Refinement

    We review the work together and make adjustments within the agreed project scope.

  4. 04

    Final Delivery

    We prepare and deliver the approved CGI images, cinematic content or interactive experience.

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